Sell More Faster
The Ultimate Sales Playbook for Start-Ups (Techstars)
About the book
Techstars Austin managing director Amos Schwartzfarb, a serial entrepreneur, holds that most startups fail because revenue does not grow early or quickly enough. Founders, he argues, spend too much time and money hunting for product-market fit, follow the wrong signals and never learn who their customers are or what they need. The book sets out systems, methods and lessons for building and scaling a startup sales organization, covering selling itself, hiring people with sales skill, and using sales traction to raise venture money. Founders and CEOs who learned through Techstars, an accelerator whose mentors number more than 10,000 worldwide, add their own lessons.
Foundry Group co-founder Brad Feld endorsed it as a sales playbook every founder should read, whether still seeking product-market fit or already scaling. Techstars co-CEO David Cohen praised it as the first book to break the work of scaling a sales team into steps founders can follow.
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This book has 5 recommendations
Brad Feld (Co-Founder/Foundry Group)
Sell More Faster is the sales playbook every startup founder needs to read. Whether you're searching for product-market fit or have found it and are starting to scale, this book will give you the play by play approach of what you need to do to build an awesome sales organization.
Nicole Glaros (Chief Investment Strategy Officer/Techstars)
Sell More Faster is a disciplined approach to figuring out who your customers are and how to build a high performing sales organization. If you're a pre-series A company, this book is a must read!
David Cohen (co-CEO/Techstars)
Every company needs to figure out who your customers are and how to scale your sales organization. Sell More Faster is the first book which takes that complicated task and breaks it down into a playbook every founder can follow.
Aziz Gilani (Managing Director/Mercury Fund)
Anyone can sell a known product, brand, or reputation, but if you want to start from scratch, you have to listen to Amos Schwartzfarb.
Kurt Rathmann (Founder, CEO/ScaleFactor)
Reading Sell More Faster will give you the same unfair advantage we had at ScaleFactor which has enabled rocket ship growth in a very short time. Sell More Faster is a must read for every startup CEO and Head of Sales.
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Brad Feld, Nicole Glaros, David Cohen, Aziz Gilani, Kurt Rathmann