About the book
From a dealer's point of view, gallery owner Edward Winkleman examines how the contemporary art market has changed, especially in the wake of the recession that started in 2008. He moves from forces outside an individual dealer's control to those a dealer can manage. Topics include the growth of art fairs and of mega galleries, competition from online sellers, dealing without a physical space, dealers who organize fairs, and new forms of collaboration. He also examines contracts for representation and consignment and for newer kinds of contemporary art. Interviews with dealers, collectors, fair directors, journalists and online art entrepreneurs from several countries inform the analysis.
Dorsey Waxter of Van Doren Waxter Gallery praised it as well researched and astute, useful both to people planning a gallery start-up and to those who have spent their careers in the business.
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Dorsey Waxter (Partner/Van Doren Waxter Gallery)
Edward Winkleman delivers an absorbing, well-researched, and much-needed book on the gallery world of the last seven years. He provides in-depth analysis based on research along with his own astute observations making this book a must-read for those contemplating a start-up as much as for those who have spent their lives in the gallery business.
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