About the book
Guy Kawasaki's name for the approach to sales, marketing and management behind his success at Apple and as a start-up entrepreneur is evangelism: persuading customers and staff to believe in a product or idea as fiercely as its creator does. The handbook and workbook takes a new evangelist through defining a cause, whether a business such as the Body Shop or Windham Hill Records or a public interest group such as Mothers Against Drunk Driving or the National Audubon Society. It covers choosing good and bad enemies, giving an effective presentation, and recruiting and training more evangelists. A short course on evangelistic business plans uses the original Macintosh Product Introduction Plan as its example. It came out in 1991.
Seth Godin called it a great place to start among Kawasaki's books and said it is all about getting the virus started.
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This book has 1 recommendation
Seth Godin (Author & Entrepreneur)
Guy has written several irrestible books, but this is a great place to start. It's all about starting the virus.
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