About the book
Nicholas Carr's book expands the argument of Is Google Making Us Stupid, his 2008 essay in The Atlantic, into a study of how the Internet changes the way people think. Carr traces how tools of the mind, from maps and the alphabet to the clock, the printing press and the computer, have shaped human thought, and pairs that history with neuroscience by Michael Merzenich and Eric Kandel showing that brains change with experience. The printed book, he argues, trained sustained attention, while the Internet rewards quick, scattered sampling of small pieces of information. He cites research suggesting online reading yields weaker comprehension than print. In 2011 it was a Pulitzer Prize finalist for general nonfiction.
Content marketer Andra Zaharia put it on her short reading list for anyone starting a career in marketing.
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This book has 1 recommendation
Andra Zaharia (Freelance Content Marketer/The Content Habit)
While I was thinking of the best books to add to this short list, I realized that not even half of them are directly related to digital marketing. This is because I believe that the best marketers are people who understand human nature deeply and aim to bring out the best in it. Call me naive, but that’s how I see it. If I were to want to pursue a career in marketing, I’d read [...] The Shallows.
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