About the book
Seth Godin gathers the most provocative short pieces from his blog, his most popular Fast Company columns and several of his short e-books into one volume of 184 business riffs and rants. Pieces carry titles such as Christmas Card Spam, The Seduction of Good Enough, Bon Jovi and the Pirates and The Persistence of Really Bad Ideas. Godin urges his fans to stay restless with the ordinary and the status quo. The collection can be read straight through or dipped into at random. In his introduction Godin admits that some ideas will not work for every reader, but he bets each will find one worth acting on.
Poke strategist Bogdana Butnar added it to the Ultimate Books to Read list she began because she felt young people were missing essential advertising books.
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This book has 1 recommendation
Recommended by Bogdana Butnar (Head of Strategy/Poke)
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