About the book
Dion Hinchcliffe and Peter Kim, drawing on their research and work at the Dachis Group, examine how the social, cultural and technological trends set off by social media are reshaping the business environment and the modern organization. The book is meant as both a strategic overview and a practical resource. It explains a range of social media strategy tools, among them crowdsourcing, social media marketing and social product development, and shows how to choose a social business strategy, put it in place and maximize its impact. Examples come from high-profile companies, and the Dachis Group's consulting work with Fortune 500 clients underpins the research.
Seth Godin endorsed it as a big and urgent idea: building the benefits of the social revolution into the fabric of an organization rather than spamming Twitter. Jeff Gibbard, chief brand officer at From The Future, included it in a feature on the books that shaped his view of business.
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This book has 2 recommendations
Recommended by Jeff Gibbard (Chief Brand Officer/From The Future)
Source: Social Business Strategist Jeff Gibbard Shares the Books That Formed His Business Perspective
Seth Godin (Author & Entrepreneur)
Social Business by Design is a book about turning your business into a social one—not one that spams Twitter, but actually bakes the benefits of the social revolution right into the fabric of your organization. A big idea, and an urgent one.
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