About the book
The work of opening an art gallery, from the business plan to representing artists, is the subject of Edward Winkleman's step-by-step guide for aspiring and new gallery owners. Drawing on his years of experience, he explains how to raise start-up capital, choose a location, renovate the space, manage cash flow, hire and manage staff, promote and grow the business, and attract and keep both artists and clients. The book also includes a directory of art dealer associations, a substantial section on art fairs, sample forms and advice from veteran collectors. Its scope runs from planning a gallery to operating it.
Gallery owner Zach Feuer endorsed it as plain-language information he wished he had known before starting his gallery, and Leigh Conner of Conner Contemporary Art called it a thorough reference for gallery owners.
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This book has 2 recommendations
Zach Feuer (Owner/Zach Feuer Gallery)
Ed runs one of the most straightforward sites dedicated to demystifying and discussing various aspects of the art world. Now, in How to Start and Run a Commercial Art Gallery, he's packed–in understandable terms–information I wish I had known before starting my gallery.
Leigh Conner (Owner/Conner Contemporary Art)
Ed Winkleman's book is a comprehensive reference for any gallery owner. Whether you are new to the business or seasoned gallerist, it is always wise to remember the essentials.
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