The Startup Owner’s Manual
The Step-By-Step Guide for Building a Great Company
By Steve Blank, Bob Dorf
About the book
Steve Blank and Bob Dorf turn the Customer Development method, which Blank created and refined over more than a decade, into a step-by-step manual for building scalable, profitable startups. The process sends founders out of the building to where customers are, so they develop products people will actually buy. The authors use the Business Model Canvas to organize a startup's hypotheses, explain how to win, keep and grow profitable customers, and warn against nine deadly sins that wreck new companies. Across 608 pages the guide carries more than 100 charts, graphs and diagrams plus 77 checklists. The National Science Foundation pays startup teams to follow the process, and it is taught at Stanford, Berkeley, Columbia and many other universities.
Connect Ventures founder Bill Earner described it as a fuller version of the Lean Startup and a true how-to manual for customer development.
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This book has 1 recommendation
Bill Earner (Founder/Connect Ventures)
The Startup Owner's Manual by Steve Blank is a more full on version of the Lean Startup and is a real how to manual for customer development
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