About the book
Pat Flynn's guide to building a business turns from counting likes, purchases and subscribers to the people behind those numbers. Flynn distinguishes followers, who may like a post, and customers, who may buy a product, from superfans, who promote a business, tell friends and connect with other fans because it has made a difference in their lives. He argues that people become superfans over time through a series of memorable moments, and that a business does not need to change the whole world, only someone's world. Flynn says the approach applies to anyone from a new YouTuber to the head of a Fortune 500 company.
Side Hustle School creator Chris Guillebeau endorsed it as a book that leaves readers motivated and ready to work, and online marketing strategist Amy Porterfield praised it as required reading for building an authentic, lasting business.
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This book has 4 recommendations
Chris Guillebeau (Author, Creator/Side Hustle School)
After you read it, you'll go away feeling motivated and ready to work.
Christy Wright (Author, Creator/Business Boutique, Business Coach)
Superfans is a must-read for any leader at any stage of business.
Mark Schaefer (Social media marketing consultant, Author, Founder/Schaefer Marketing Solutions)
I have seen the future of marketing. And it is Pat Flynn.
Amy Porterfield (Online Marketing Strategist, Creator/Online Marketing Made Easy)
Superfans should be required reading for anyone wanting to build an authentic business that lasts forever.
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Chris Guillebeau, Christy Wright, Mark Schaefer, Amy Porterfield