SuperFreakonomics

Steven D. Levitt, a University of Chicago economist, and journalist Stephen J. Dubner follow up Freakonomics with more cases of people responding to incentives. They compare pimps in South Chicago with real estate agents, ask whether walking drunk is more dangerous than driving drunk, and look at why doctors neglect to wash their hands, how much car seats help and how banks helped track down terrorists in Britain. Other chapters take up altruism, from the murder of Kitty Genovese to economic games, and whether television raised crime rates. A chapter on global warming draws on interviews at Intellectual Ventures about cooling the planet with aerosols in the stratosphere, and an epilogue asks whether capuchin monkeys can learn to use money.

Serial entrepreneur and investor Fabrice Grinda included it among the books he recommends beyond his own field.