About the book
A conflict built into the brain, between a rational mind and an emotional mind competing for control, is the main obstacle to lasting change, according to Chip Heath and Dan Heath. The authors of Made to Stick show the tension in everyday contrasts, such as wanting a fit body while craving a cookie. They then tell of people who got both minds pulling the same way: medical interns who overturned a long-standing practice that put patients at risk, a home-organizing expert who beat the dread of housework, and a manager who remade a customer-support team by removing a standard tool. Drawing on psychology, sociology and other fields, the Heaths conclude that successful change follows a pattern.
Finance and business enablement manager Tudor Mihailescu recommended it to aspiring CFOs, arguing that finance people need to be strong communicators.
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This book has 1 recommendation
Tudor Mihailescu (Finance and Business Enablement Manager)
First thing first, finance people need to be decent communicators, ideally awesome communicators. There is an art in building a case or in delivering a presentation and we need to treat this step as seriously as we have treated the other steps. I do believe this is a top priority for an aspiring or practicing CFO - There are plenty of books on this topic, I would recommend the works of Chip and Dan Health like Switch and Made to Stick
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