The 12 Week Year

The usual twelve-month execution cycle of annual goals and plans invites complacency and low productivity, Brian Moran argues. His alternative is to treat a single 12-week stretch as the whole year. With so little time there is no room to coast, urgency rises, and attention narrows to what matters most, so more of the important work gets done. The method is offered to individuals and to organizations that want to improve how they execute, and it is meant to lift results in any area of life. Moran wrote it with Michael Lennington, and it reached the New York Times best seller list.

Author and photographer Vincent Pugliese included it in his list of books to prepare young people for the workplaces of the future.