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The Amazing Journey of a Marketer: Irina Nica [Podcast Interview]

Mar 08, 2018 | Posted by Cristina in Podcast

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Before listening to today’s podcast episode/interview, you might want to stop from whatever you’re currently doing and grab a pen and a notebook. Your mind will be intellectually stimulated like crazy and you’ll have TONS of interesting things you’ll want to remember. Multitasking is not an option.

Irina Nica‘s a driven marketer, specialized in influencer campaigns, content and SEO.

I had the chance to meet and work with her in the summer of 2015, when we were both living in Romania, our home country. Back then, she was a Product Marketing Manager at SEO Monitor, an award-winning SEO company used by digital marketers all over the world.

In the meantime, Irina moved on to different challenges: she now lives in Dublin, Ireland, where she works as a Senior Marketing Manager at Hubspot.

Here are just a few of the subjects we discussed in this episode:

  • Influencer marketing: to whom is it addressed? When and how should brands and agencies work with influencers? And how could it kill a business?
  • Dealing with family’s approval in your career path & why your relationship might get closer as distance grows.
  • ‘Just in time’ mental model & why worrying about challenges ahead of time is pointless.
  • And, of course, books –

Notebook and pen ready? Get set… Play!

Mentioned in this episode:

Here’s where you can follow or contact Irina:

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