The Art of the Start 2.0

Many of the basics of starting a venture have grown easier, cheaper and more democratic, and Guy Kawasaki's expanded edition reflects that shift. He argues that formal business plans are no longer needed, that social media has taken over from PR and advertising as the chief means of promotion, that crowdfunding can stand in for investors and that cloud computing puts basic infrastructure within reach of almost any newcomer. Alongside these tools, he returns to the challenges that have not changed: assembling a strong team, creating a great product or service and facing down competitors. Kawasaki addresses aspiring entrepreneurs, business owners and people who want to act more entrepreneurially inside an existing organization.

Deepak Hariharan, founder and CEO of MentorYes, called it his bible when he started up and urged anyone planning to become an entrepreneur to read it.