About the book
A compilation by Jay Conrad Levinson and Jeannie Levinson that draws on more than 25 Guerrilla Marketing books for strategies, tactics and tools covering branding, advertising, social media and networking, with the goal of earning more while spending less. It is aimed at longtime fans and newcomers to guerrilla marketing alike.
Seth Godin urged readers to absorb it before spending money on advertising or hiring a consultant.
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This book has 1 recommendation
Seth Godin (Author & Entrepreneur)
Before you spend a dollar on advertising, and before you hire a consultant, and before you give up on the tactics of local marketing, please read and digest and absorb this book. The tip of the Guerrilla iceberg.
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Jay Conrad Levinson, Jeannie Levinson
Sources
- Reading list, fall 2011

