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This book has 2 recommendations
Marvin Liao (Partner/500 Startups)I tend to jump from book to book and may switch if I am interested in some new topic. This is a pleasure for me (which I also do benefit work wise from too). It’s quite a random list because I have eclectic interests (or just scatterbrained most likely) on tech business, AI, general global economy, geopolitics, rising Biotech economy & history. I'm basically 15% to 50% into all these books.
Doug McMillon (CEO/Walmart)Here are some of my favorite reads from 2017. Lots of friends and colleagues send me book suggestions and it's impossible to squeeze them all in. I continue to be super curious about how digital and tech are enabling people to transform our lives but I try to read a good mix of books that apply to a variety of areas and stretch my thinking more broadly.
Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.
Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.
Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.