The Creator’s Code
The Six Essential Skills of Extraordinary Entrepreneurs
About the book
Amy Wilkinson interviewed more than 200 entrepreneurs to identify six skills that turn small ideas into lasting companies. Her subjects include the founders of eBay, PayPal, Airbnb, Spanx, LinkedIn, Zipcar, Chipotle and JetBlue, and she argues that creators are not born able to build large enterprises but share abilities anyone can learn, practice and pass on. Stories illustrate the point, such as Kevin Plank, who found his cotton undershirt grew heavy with sweat during football games, had a synthetic one made, and built Under Armour into a $2 billion brand. Entrepreneurship, she concludes, is open to everyone.
Gilles Bernhard, co-founder of SCPlanner, called it a quick read with real value and said he used it to see where his previous business failed and how to build a better one.
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This book has 1 recommendation
Gilles Bernhard (Co-Founder/SCPlanner)
Very simple book, it won't take long to read it, yet it has great value to offer! It will give you guidelines on how to act, react and fail. This book has an interesting approach to ideas and how to turn them into bigger opportunities. I used it to understand where I failed my previous business and how I could gain from it, build a better business from those mistakes.
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