About the book
Kim Perell's case is that the ability to execute, rather than a high IQ, a graduate degree or a great idea, divides success from failure. She started out at her kitchen table, went from broke to multi-millionaire in a few years, and became a chief executive and angel investor with stakes in more than 70 startups, many sold to large Fortune 500 companies. She shares that personal story alongside a program built on five traits: relationships, resilience, action, passion and vision. The approach is meant to be one anyone can master, and is aimed at people who want to move from dreaming about goals to acting on them.
Burch Creative Capital founder J. Christopher Burch praised it as a guide to turning ideas into reality, and Entrepreneur Media president Bill Shaw called it practical advice for the next generation of entrepreneurs.
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This book has 7 recommendations
Jonathan Auerbach (Chief Strategy and Growth Officer/PayPal)
Kim Perell has written a very personal and compelling guidebook on entrepreneurship, how to execute with excellence, and on the importance of resilience. It's an extremely readable, powerful, and personal narrative that I would highly recommend to all aspiring entrepreneurs. I already have a dozen people in mind with whom I'm going to share this work.
J. Christopher Burch (Founder, CEO/Burch Creative Capital)
The Execution Factor is for the entrepreneur in all of us, for the person daydreaming about being their own boss while stuck at a nine to five. Kim Perell knows what it takes to execute a vision, no matter how big or small. There isn’t a better book to guide you to turning your ideas into reality.
Eric Toda (Head Of Marketing/Hill City)
Since meeting Kim I have always been in awe of her entrepreneurial successes. This book is a great distillation of all of her years of experience and the learnings she has gathered along the way. If you’re an entrepreneur, an executive, or someone just starting their career this book is a must have.
Fran Hauser (Former President of Digital/Time Inc.)
The Execution Factor serves as your personal coach for mastering the one skill that sets successful entrepreneurs apart from others—execution. This book should be on every entrepreneur's shelf, whether you're starting a company or launching a side hustle in your living room.
Erica Golden (Global Talent Development/Apple)
If you’re intentional about upskilling or upgrading, The Execution Factor gives you the framework and traits to get there. Through her own wealth of examples and applicable process, Perell has created essential reading that cracks the code on how to drive success in your life and work.
James Borow (Investor, Partner/Manifest Partners)
The Execution Factor should be read by all entrepreneurs or anyone looking to take their career to the next level. Pay attention and take notes―this book is a blueprint for success.
Bill Shaw (President/Entrepreneur Media)
Practical and must-read advice. This book is exactly what the next generation of entrepreneurs needs.
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Jonathan Auerbach, J. Christopher Burch, Eric Toda, Fran Hauser, Erica Golden, James Borow, Bill Shaw


