The Idea in You
How to Find It, Build It, and Change Your Life
About the book
Innovation experts Martin Amor and Alex Pellew start from the claim that most people carry an idea, whether a passion, a project or a product, that could change their lives. The goal might be working from home, helping others or a business worth millions. The authors argue that no genius or natural entrepreneurial talent is needed, only some expert guidance to avoid pitfalls and to check that an idea suits the person pursuing it. Their step-by-step guide sets out processes and insights for finding an idea, shaping it and launching a venture, and it draws on advice from the people behind Pizza Pilgrims, Parkrun and Decoded.
Katie Keith of Barn2 Media said it maps out the different routes to a workable business idea and strips away the idealism, adding that execution matters more than the idea itself.
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This book has 1 recommendation
Katie Keith (Operations Director/Barn2 Media)
Lots of aspiring business owners spend their lives waiting for that one big idea. I did the same for most of my 20's. Eventually, I learned that if you get experience in an industry, then ideas will come to you. In many ways, it doesn't matter what the ideas is - it's the execution that matters. This book highlights the range of ways you can find a suitable business idea, and cuts through the idealism.
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