About the book
Robert Greene, author of The 48 Laws of Power, turns here to people's drives and motivations, including the ones they are not aware of. He argues that humans are social animals whose lives depend on relationships, so knowing why people act as they do matters more than other talents. Using ideas and examples from figures such as Pericles, Martin Luther King Jr and Queen Elizabeth I, Greene covers how to step back from one's own emotions and gain self-control, build the empathy that produces insight, see behind the masks people wear, and resist conformity to find a personal sense of purpose. It became a New York Times best seller in the advice category.
Ryan Holiday called it a masterwork that builds on all of Greene's earlier books and liked how it pushes readers to question their own biases and assumptions. Ayush Kumar, founder of YourBroStore.com, said people are the asset and that one has to understand them.
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This book has 2 recommendations
Ryan Holiday (Media Strategist, Author, Founder/Brass Check)
Robert has been writing this book since Mastery came out in 2013 and it shows - it's a spectacular masterwork that builds atop all his other books. Robert's book have always been an unvarnished look at how the world really works, for better and for worse. What I like about this book is that it pushes us to question our own biases, our own assumptions, irrationalities and tendencies. It's almost as if we believe other people have a 'human nature' but we don't - we're logical, fair, motivated by higher purposes always. Of course this is silly. Lots of good stuff here for anyone in a position of leadership, who works with an audience or studies human behavior.
Ayush Kumar (Founder/YourBroStore.com)
People are the ROI, people are the asset, everything is people and one needs to understand people.
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- Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne (2 shared recommenders)