About the book
Jim Shaffer lays out a six-step plan for better leadership communication as a program for improving performance. Shaffer observes that everyone communicates but few have the skills to do it well. Through anecdotes and real examples, he gives firsthand accounts of how Towers Perrin helped dozens of Fortune 500 companies engage their employees fully and keep them focused on company strategy and goals. He presents the approach as a complete program aimed at valuable, measurable business results rather than a passing fad. Practical lists include 20 ways to connect people to strategy, the three communication sources with the most influence on action, and nine guidelines for handling a merger or acquisition.
Michael Voss, co-author of B.S. Incorporated, said it does a terrific job of showing why leadership communication matters in organizations of every type and size, with common-sense steps any communicator can apply.
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This book has 1 recommendation
Michael Voss (Co-author/B.S. Incorporated)
The Leadership Solution by Jim Shaffer does a terrific job outlining the importance of leadership communication in organizations of all types and sizes, with common-sense steps to help any communicator bring it to life.
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