About the book
Zack Friedman's case for an extraordinary life rests on five internal switches that, he argues, the most successful people know how to flip, beyond hard work, talent and skill. Friedman, whose advice has reached more than fourteen million readers in Forbes, frames each day as a choice between a Lemon Life and a Lemonade Life. His stories include an entrepreneur who became a billionaire only after 5,126 failures, a 14th-century German monk linked to the reinvention of Domino's Pizza, and an ice cream truck driver who earned $110,237 in under an hour. Other lessons cover ikigai, writing oneself a $10 million check and what Judge Judy teaches about meetings.
Seth Godin endorsed it as practical, heartfelt wisdom for any stage of a career, and Marshall Goldsmith called Friedman an inspiring leader for a new generation.
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This book has 6 recommendations
Seth Godin (Author & Entrepreneur)
Practical, heartfelt, simple wisdom for people at any stage of their career (or life).
Marshall Goldsmith (Author)
Zack Friedman is an inspirational leader for the next generation. In The Lemonade Life, Zack shows you clearly how to change your perspectives, behaviors and actions to lead your life with greater purpose. If you want to experience powerful transformation, read this book.
Beth Comstock (Author, Former Vice Chair of GE)
Change starts with a change in perspective. Easy said, but not easily done. Zack Friedman shows us how to make lasting change in The Lemonade Life, a book rich in encouragement and practical advice. The Lemonade Life is a game changer.
Brian Roberts (CFO of Lyft)
Zack Friedman has the mind of Tim Ferriss, the passion of Gary Vaynerchuk, and the heart of Tony Robbins. The Lemonade Life is the must-read book of the year for entrepreneurs and leaders. It will change the way you see the world.
David S. Pottruck (Former CEO of Charles Schwab, Author)
Zack Friedman's new book, The Lemonade Life, is an immensely readable blueprint for finding that elusive pathway that leads to success and happiness. Unlike so many other books, Zack gives us specific things to start to do tomorrow and the next day to get on the road to the Lemonade Life.
David Novak (Co-founder and former Chairman & CEO, Yum! Brands (KFC, Pizza Hut, Taco Bell), Author)
The message of The Lemonade Life resonates loudly with me: 'everyone has a shot at greatness.' Other books speak at you; Zack Friedman's book speaks to you. The Lemonade Life is thought-provoking, engaging, and a compelling reading for anyone who seeks positive change.
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Seth Godin, Marshall Goldsmith, Beth Comstock, Brian Roberts, David S. Pottruck, David Novak
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Often recommended alongside
- Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others by Robert Glazer (2 shared recommenders)


