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This book has 3 recommendations
Roxana Bitoleanu (Founder/Taraba Virtuala)I would definitely start my list with The Mom Test because there is no resource on how to ask questions without being too eager or too revealing. I think this skill should be trained, be it an entrepreneur or not.
Chandini Jain (CEO/Auquan)Very recently, I read The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you. The book talks about how to design user interviews to make sure you're not asking users/customers leading questions and get unbiased feedback.
Mikhail Dubov (Founder & CEO/Chattermill)One of the five books Mikhail Dubov recommends to young people interested in his career path.
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
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- Roxana Bitoleanu, Co-Founder of Taraba Virtuală, on Common Entrepreneurial Mistakes & Helpful Books
- CEO and Founder of Auquan Chandini Jain on How One Book Helped Her Get Unbiased Feedback, Reading Habits, and Favorite Books
- Mikhail Dubov, Founder & CEO of Chattermill: Favorite Books and Reading Habits