The Startup Way

Continuous innovation is the key to long-term impact and success. Eric shows how organizations of all kinds—not just startups—can be built to learn and adapt. In the pivot-or-perish networked world of twenty-first-century business, this is mission critical reading.

The Startup Way is a wonderful decoder ring for those seeking to create, nurture, and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned, The Startup Way builds on the proven techniques from The Lean Startup with the next generation of best practices for companies of all sizes and industries.

The Startup Way teaches companies of all sizes how to effectively incubate and maintain an entrepreneurial culture through growth by allowing employees to find their inner entrepreneur. A must read, especially, by all leaders burdened by legacy organizational baggage and processes.

If The Startup Way can transform the federal government -- and it has -- it can transform your company. For everyone who's thought 'there has to be a better way,' here's your proof and a playbook to make it happen.

In The Startup Way, Eric Ries uses his years of work with companies like GE and Toyota to show us what the company of the future will look like. If you want to know how companies can become more agile, more innovative, and more resilient in the face of today’s relentless pace of change, this is the book for you.

A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention.

This book is filled with in-the-field stories, insights, and tools. Eric lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. So far, I feel this book is focused more on multinational corporations (MNC) rather than startups, it basically talks about embedding startups within corporate.