The Storyteller’s Secret
From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t
About the book
Storytelling as a key to success is the theme Carmine Gallo pursues, using lessons from visionary leaders who each name it as a crucial ingredient. His examples include an immigrant without a college education who went from selling T-shirts on Venice Beach to becoming a top television producer, a pastor's son who overcame a crippling fear of speaking in public and twice sold out Yankee Stadium, and the PowerPoint presentation that helped Tokyo win the chance to host the Olympics. At his Talk Like TED events, Gallo kept finding that audiences wanted the keys to telling stories that inspire action and change.
Kapwing co-founder Julia Enthoven said it helps her think about how to tell the origin story of Kapwing to users and others.
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This book has 1 recommendation
Julia Enthoven (Co-Founder/Kapwing)
Since Kapwing is still a very young company, The Storyteller’s Secret helps me think about how I can communicate the origin story of Kapwing to our users and other people. I’m enjoying both!
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