The Storytelling Edge

The two content strategists behind Contently, a content marketing technology company, set out how businesses can use stories to reach the people who matter to them. Joe Lazauskas and Shane Snow argue that smart companies know they need stories but few tell them well. They draw on the methods that helped award-winning brands form relationships with millions of customers and advocates. The book looks at the neuroscience of storytelling, the elements that make a story work, and ways to grow a business through content that is both engaging and accountable. It is written for leaders and workers who want stories that build brands and engage customers while also strengthening relationships at work and in life.

Behance founder Scott Belsky praised the Contently team's grasp of how to craft and spread a narrative, and Jay Baer, founder of Convince & Convert, endorsed it as a timely case for rethinking how a business communicates. Sol Orwell of Examine.com named it in an interview among the books he would have people read in place of typical business books.