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This book has 3 recommendations
Sol Orwell (Co-Founder/Examine.com)
I hate business books. They are full of wishy-washy inspirational stuff and rarely of anything actionable. And even when actionable, it's from the context of that founder and the story they've spun, not the reality that most people face. So if anything, I'd have people read books such as Jayson Gaignard's Mastermind Dinners; Derek Coburn's Networking is Not Working; Shane Snow's Storytelling edge; Keith Ferrazzi's Never Eat Alone.Jay Baer (Founder/Convince & Convert)
A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!Scott Belsky (Founder/Behance)
The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries.Amazon description
Content strategists Joe Lazauskas and Shane Snow offer an insider’s guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories.
Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers.
Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content.
With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
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Sol Orwell, Jay Baer, Scott Belsky
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Sources
- Sol Orwell, Co-Founder of Examine.com, on How to 'Get Things to Click' After Reading
- The Storytelling Edge - Amazon reviews
