Trailblazer

The values behind Salesforce are the subject of its founder and co-CEO, Marc Benioff, who wrote the book with Monica Langley. He argues that the company's core values of trust, customer success, innovation and equality, together with its commitment to giving back, have become its greatest competitive advantage. Values, in Benioff's view, are the foundation of a resilient company culture that moves employees at every level to do their best work, whatever the business. He shares practices for building a culture ready for the disruption ahead, and contends that profits and progress will stop being sustainable unless they serve the greater good. It reached the New York Times best-seller list.

Ray Dalio suggested it as a way to tap into Marc Benioff's thinking, pairing it with a second book he named in the same post.