The Underground Culinary Tour
How the New Metrics of Today’s Top Restaurants Are Transforming How America Eats
About the book
The restaurant business is moving from gut instinct to data, and Damian Mogavero, writing with Joseph D'Agnese, shows how. Mogavero founded a software company that paired chefs with code writers to help restaurateurs use data to improve the guest experience, and its programs are used by chefs including Tom Colicchio, Danny Meyer, Gordon Ramsay and Daniel Boulud. He calls the restaurateurs who embrace this approach the New Guard, and describes how data shapes their recipes, the wines and craft beers they stock, their presentations and the training of servers. The book also follows his annual invitation-only tour for top chefs and industry executives, with stops from Las Vegas nightclubs to the Brennan family's New Orleans restaurants.
Tom Colicchio of Crafted Hospitality endorsed it, calling Avero the go-to tech company for hospitality and tracing Mogavero's success to his love of food. Caesars Entertainment chairman Gary Loveman praised it, saying the work brought great value to Caesars.
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This book has 9 recommendations
Tom Colicchio (Owner/Crafted Hospitality)
Avero has become the go-to tech company for the hospitality industry, but the secret to Damian's success lies in his deeply rooted passion for food.... which The Underground Culinary Tour illustrates brilliantly!
Gary Loveman (Chairman/Caesars Entertainment)
Damian shows how analytics and thoughtful food make for a memorable meal for both patrons and restaurateurs alike. His work was the source of great value to Caesars and will be to you, no matter the industry, whether you run restaurants or simply dine happily in them.
Jean Georges Vongerichten (Owner/Jean Georges Restaurants)
Damian, through Avero, has increased financial transparency and reporting through a well thought out interface, designed for people who love to cook and provide amazing hospitality. The Underground Culinary Tour is a reflection of how people like me began to work with technology to provide a better guest experience.
Kevin Brown (CEO/Lettuce Entertain You Enterprises, Inc.)
Damian's incredible vision and ability to combine his passion for food and analytical intelligence have helped bring an extraordinary tool into existence. The insights and information Avero offers have allowed Lettuce Entertain You and the entire hospitality industry to see a different side of the business.
David A. Pace (CEO/Jamba Inc.)
Damian and Avero have positioned themselves at the convergence of the art and the science that creates a great restaurant experience. . .Through The Underground Culinary Tour, Damian allows you to join him on the exhilarating (and exhausting) tours that he has hosted to highlight great work going on across our industry. Enjoy the ride!
GJ Hart (CEO/California Pizza Kitchen)
Damian Mogavero has blazed new territory in how to utilize data to improve our restaurants.. His passion for food is unparalleled. It shows how loving what you do can be both inspiring and creative. Check out The Underground Culinary Tour to see exactly how creative Damian is.
Pietro Satriano (CEO/US Foods)
Damian Mogavero’s book not only takes the reader through a wonderful journey of what it’s like to run a restaurant, it shows how technology and analytics are transforming one of America’s biggest and most visible industries.
Daniel Boulud (Owner/Dinex Group)
In the past 10 years, the restaurant industry has seen an influx of technology, all promising to impact the bottom line. However, it took a smarter visionary to transform the data and provide us invaluable insights to run our restaurants better. This practical and technical tool is enhanced by the genius of Damian Mogavero from his passion for food, wine and hospitality. His journey in this book is a true success story about people, chefs and restauranteurs, and their businesses.
Christian Clerc (President/Worldwide Hotel Operations, Four Seasons Hotels and Resorts)
At the heart of every great restaurant are the passionate people who bring it to life. No one knows this better than Damian Mogavero. In The Underground Culinary Tour, Damian shows how data and technology are empowering people to embrace change and transforming the guest experience across our industry.
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See more books recommended by
Tom Colicchio, Gary Loveman, Jean Georges Vongerichten, Kevin Brown, David A. Pace, GJ Hart, Pietro Satriano, Daniel Boulud, Christian Clerc
See more books written by
Damian Mogavero, Joseph D'Agnese