The Power-Up is the best way stay up to date on the gaming industry news. Click here to find out why!

We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.

This book has 1 recommendation

Benjamin Humphrey (CEO & Co-Founder/DoveTail)

Essentially a reference book for product designers, the universal principles is a smartly curated and neatly presented guide to the key terms you'll come across as a designer, with examples and diagrams. A beautiful book.

Amazon description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now. Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design.

Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Get this book on Amazon | Barnes & Noble | Book Depository | iBooks

See more books recommended by

Benjamin Humphrey

See more books written by

William Lidwell, Kritina Holden, Jill Butler

Sources

We'd love to hear your thoughts, so leave a comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.