About the book
Mark H. McCormack, who founded International Management Group with under a thousand dollars and a handshake agreement with Arnold Palmer, sets out what he learned building it into a sports management business with offices in more than forty countries. His theme is what business school leaves out: the practical knowledge gained from running a company and managing people, which he fills with what he calls applied people sense. Chapters cover sales, negotiation, reading others and oneself, and executive time management. He also discusses the hidden life of a deal, management philosophies that fail and one that works, how to run a meeting and how to attend one, and the positive use of negative reinforcement.
Legends and Losers podcast host Christopher Lochhead included it in an interview among the books that had the greatest impact on him.
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This book has 1 recommendation
Recommended by Christopher Lochhead (Host/Legends and Losers Podcast)
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