About the book
Colin Bryar and Bill Carr went to work at Amazon in the late 1990s and stayed as long-serving senior executives through a period that produced Kindle, Prime, the Echo with Alexa, and Amazon Web Services. Their insider account uses the stories of those products to set out the principles and practices behind the company's culture and leadership. The authors argue that Amazon's success came not from the genius of any single leader but from a set of well-defined, rigorously executed practices. They describe how the Amazon way was refined and articulated until it proved repeatable, scalable and adaptable, and they present it as something a company of any size can apply. It was published in 2021.
It appeared on Tyler Cowen's Marginal Revolution list of the best non-fiction books of 2021.
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Tyler Cowen (Founder/Marginal Revolution University)
On Tyler Cowen’s Best non-fiction books of 2021 (Marginal REVOLUTION, by Tyler Cowen)
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