Zero to One: Notes on Startups, or How to Build the Future - cover

Zero to One

Notes on Startups, or How to Build the Future

By Peter Thiel, Blake Masters

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About the book

Peter Thiel, co-founder of PayPal and Palantir, argues that real progress comes from creating something new, going from zero to one, rather than copying what already works, which he calls going from one to n. Written with Blake Masters and drawn from Masters's popular notes from the startup course Thiel taught at Stanford in 2012, the book makes the case for building companies with unique, defensible value, for monopoly over head-on competition, and for hunting for secrets others have missed. It also covers company culture and the advantage of being the last mover in a market, and contrasts Google with the low-margin airline industry. The 2008 financial crisis and the dot-com bubble frame his account of innovation.

Rupert Murdoch called it brilliant and often provocative and said he would hand copies to all his senior executives, and Elon Musk noted that Thiel has built several breakthrough companies and that the book shows how. Mark Zuckerberg praised its fresh ideas about creating value in the world.

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This book has 38 recommendations

Elon Musk (Founder/SpaceX)

Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.

Mark Zuckerberg (Founder/Facebook)

This book delivers completely new and refreshing ideas on how to create value in the world.

Recommended by Bogdan Iordache (Co-Founder/How to Web)

Source: Bogdan Iordache: Recommended Books and Learnings

Recommended by Mircea Scarlatescu (Co-Founder/123flori.ro)

Source: Mircea Scarlatescu interview [favorite books & reading habits]

Robert Hajnal (Founder/Trail Running Academy)

From it I learned that the best way to grow a business is by dominating a small niche and grow from there with an ambitious long-term vision.

Deepak Chhugani (Founder/The Lobby)

Zero to One really helped me understand that in order to do unique or extraordinary things, you have to think in a very unique way. By thinking like the rest of the world, it’s easy to follow what everyone else does or says and lose the ability to think individually and objectively.

John Craig (Owner/John Craig Media)

In Peter Thiel's book, he asks the question "What important truth do very few people agree with you on?" If you can answer that question it will give you the direction on how & where to grow your life & business to the next level.

Howard Marks (CEO/StartEngine)

I would say the one book for entrepreneurs, there's several books that I recently read. Peter Thiel has a book. Zero to One I read. It was good.

James Altucher (Founder/StockPickr)

There’s a lot of business books out there. 99% of them are BS. Read this one.

So many concepts really changed my attitude about not only business but capitalism.

Thiel, the founder of PayPal, and first investor in Facebook, is brilliant in how he simply shares his theories on building a billion dollar business.

I love his story on my podcast what exactly happened in the room when a 24 year old Mark Zuckerberg was offered $250,000,000 and refused it in two minutes.

Rupert Murdoch (CEO/News Corporation)

Enjoying brilliant, often provocative, Peter Thiel book, Zero to One. Will buy many and distribute to all senior execs.

Recommended by Henry Medine (Co-Founder/Space Jam Data)

Source: Henry Medine, Co-Founder of Space Jam Data, Talks About His Favorite Books

Neal O'Gorman (Serial Entrepreneur)

[Currently reading] Peter Thiel's: Zero To One. Looking for some insight on how he sees things. Interesting to get his take on the fact that a VC is likely to need any one investment be able to return the size of that VC's fund.

Fabrice Grinda (Serial Entrepreneur, Investor)

I have lots of books to recommend, but they are not related to my career path. The only one that is remotely related is Peter Thiel’s Zero to One.

Recommended by Marvin Liao (Partner/500 Startups)

Source: Book-Talk with Marvin Liao, Partner at 500 Startups, Avid Reader & Tsundoku

Bill Earner (Founder/Connect Ventures)

Zero to One by Peter Thiel to understand power laws and why they apply to startups and startup investing.

Chris Oliver (Founder/GoRails)

For anyone interested in startups, this is a highly recommended book about what it takes to start a business.

John Doherty (Founder/Credo)

This book is by Peter Thiel, who while I completely disagree with his worldview has seen thousands of startups both grow and fail. They have some interesting takes on what it takes to make a startup successful and look towards changing the world.

Nelson Chu (Founder/High5.ai)

In his book, he talked about how competition is for losers, and that really changed my mindset. After reading this book, I am able to think strategically on how to build a company that does not need to avoid competition.

Dean Roller (Founder/Bliss Bean Bags)

I am paraphrasing here, however when he mentioned make something 10 times better than you competitors products or don't bother at all.

It shifted the end result I was looking for in the business I currently run. I changed the whole approach about what the business would offer and how products would be delivered.

Liam Martin (Co-founder & CMO/Time Doctor & Staff.com)

Zero to One by Peter Thiel because the book perfectly encapsulates what makes a tech startup incredibly successful and I often find myself thinking of his thought process when looking at adding a feature or investing in a company.

Javed Khatri (Co-founder & Chief Everything Officer/Kustard)

This book is written by Peter Thiel and I admire him a lot. I was always curious to know about his journey, he clearly presents his views on businesses and startups in this book.

Recommended by Marc Andreessen (Co-Founder/Andreessen Horowitz)

Source: AMA with Marc Andreessen

Catrinel Hagivreta (Co-Founder & CEO/MEDIjobs)

Zero to One – Peter Thiel: clear, practical guide about what it takes to build the next successful start up.

Boban Dedovic (Serial Entrepreneur)

My favorite business book is Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel and Blake Masters. It’s my favorite because it explains lots of important and consequential concepts in a way that makes sense for a normal person. Moreover, the concepts discussed challenge conventional wisdom taught in schools and enforced by society.

Andreas Zhou (Co-Founder/Askable)

Thiel's philosophy of "competition is for losers" rings very true. It's a book that will make you stop and think about what kind of business you're building and what kind of impact you're having before you start.

Tee-Ming Chew (Co-Founder/Seedly)

I would recommend Zero to One by Peter Thiel because it gives different perspectives on how to create value in this world.

Gilles Bernhard (Co-Founder/SCPlanner)

In the process of an acquisition of my business by a bigger company, I was reading Zero to One by Peter Thiel, and it helped me understand the meaning behind an acquisition, and what to expect from it.
I really enjoyed this book because it is very easy and quick to read, but still has a lot of value. Still today its lessons are keys to how I chose to invest, how I see companies and how I tend to think when working on mine.

Casey Neistat (Founder/368 Creative Space)

There's a great book by Peter Thiel (I love the book but I don't endorse his political preference). In that book he addresses how hard it is to start a nothing and turn it into something. You start with zero and you get to one. That's the hardest thing you can do.

Recommended by Dominic Steil (CTO/Dapps Inc)

Source: Blockchain Books & Myths: Interview with Dominic Steil, CTO of Dapps Inc

Marie Denis (Creator/Women Make, Co-Founder/Threader & IP Man)

Although it’s not my favorite book it’s a good way to understand the mentality of this industry and get into the swings of things.

Ben Horowitz (Co-founder/Andreessen Horowitz)

Zero To One is a great book. I learned a lot reading it.

Nassim Nicholas Taleb (Author)

When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.

Yuriy Zaremba (Co-Founder & CEO/AXDRAFT)

Zero to One - startup classic

Alexandra Stroe (Co-CEO/Bookster)

[I'd recommend] The Lean Startup by Eric Ries, Business Model Generation by Alexander Osterwalder and Yves Pigneur and Zero to One by Peter Thiel when they are in the starting phase of a business that needs to validate its business model.

Recommended by Chandini Jain (CEO/Auquan)

Source: CEO and Founder of Auquan Chandini Jain on How One Book Helped Her Get Unbiased Feedback, Reading Habits, and Favorite Books

Mikhail Dubov (Founder & CEO/Chattermill)

A few books had affected how I run the company [...] Zero to One.

Codie Sanchez

On Codie Sanchez’s LinkedIn post: I've read around 200 books on money. These are the 15 worth your time

David Senra

On David Senra’s Founders Podcast: #424 Peter Thiel on How to Build a Creative Monopoly

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See more books recommended by

Elon Musk, Mark Zuckerberg, Bogdan Iordache, Mircea Scarlatescu, Robert Hajnal, Deepak Chhugani, John Craig, Howard Marks, James Altucher, Rupert Murdoch, Henry Medine, Neal O'Gorman, Fabrice Grinda, Marvin Liao, Bill Earner, Chris Oliver, John Doherty, Nelson Chu, Dean Roller, Liam Martin, Javed Khatri, Marc Andreessen, Catrinel Hagivreta, Boban Dedovic, Andreas Zhou, Tee-Ming Chew, Gilles Bernhard, Casey Neistat, Dominic Steil, Marie Denis, Ben Horowitz, Nassim Nicholas Taleb, Yuriy Zaremba, Alexandra Stroe, Chandini Jain, Mikhail Dubov, Codie Sanchez, David Senra

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