About the book
Alex Hormozi draws on his experience building and scaling businesses to lay out a framework for making offers that customers find hard to refuse. He breaks value down into parts such as pricing, guarantees, bonuses and delivery, and shows how each can be designed to raise demand. It was published in 2021.
Codie Sanchez picked it for a LinkedIn post naming the 15 books, out of about 200 on money, worth reading.
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