Actionable Gamification – Beyond Points, Badges, and Leaderboards

Gamification pioneer Yu-Kai Chou sets out the Octalysis Framework, built from twelve years of research. Chou argues that design should shift from function-focused to human-focused, putting motivation and engagement first. Many people study game mechanics and behavioral psychology, he notes, but few know how to combine the two into designs that reliably move business metrics and earn a return. The book explains how to take the elements that keep players returning to games and apply them to products, workplaces, marketing and personal life, with the aim of raising productivity, improving the experience of workers and building customer satisfaction and loyalty.

Xi-Wei Yeo, director of Living Theories, highly recommends it to anyone interested in gamification and credits Chou with pioneering frameworks in the field.