The Adweek Copywriting Handbook
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters
About the book
A practical handbook on writing advertising and marketing copy that moves customers to buy, from copywriter Joseph Sugarman. It sets out guidelines and advice on the craft and is meant for readers hoping to break into the advertising business.
It appears on a reading list shared by direct response copywriter Cristian-Dragos Baciu.
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This book has 2 recommendations
Recommended by Ola Olusoga (Co-founder/Populum)
Source: Interview with Ola Olusoga: How Books Have Guided His Path To Self-Discovery
Recommended by Cristian-Dragos Baciu (Direct Response Copywriter)
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Often recommended alongside
- Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath (2 shared recommenders)