About the book
Lisa Congdon, a professional artist, lays out the ways artists can earn a living from their work, among them illustration, licensing, selling fine art and prints, and teaching. The practical guide covers setting goals that can be acted on, spreading income across several sources, keeping the books and protecting work through copyright. It also deals with promotion on social media, building a website, showing with galleries, pricing and selling work, licensing art and finding an agent. It includes advice from successful art-world professionals such as Paula Scher, Nikki McClure and Mark Hearld. The premise is that an artist need not starve to build a career.
Maria Popova praised Congdon for dismantling the idea that making money and making art are opposed. Debbie Millman called it a revelation for creative people building a profitable practice.
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This book has 2 recommendations
Maria Popova (Founder/BrainPickings.org)
Lisa Congdon has managed to debunk the outdated and toxic notion that making money and making art are diametrically opposed outcomes, attaining one of which invariably compromises the other-a primary source of crippling self-consciousness. She equips emerging artists with the necessary tools-from the psychological to the practical-for defining success by their own standards, then attaining it on their own terms.
Debbie Millman (President/Sterling Brands)
Art, Inc. is a revelation. At long last, there is a resource to help creative people articulate their aesthetic values, successfully brand their business, and manage their artist's income. Congdon insightfully reveals everything it takes to create, build, and sustain a sound, strategic, profitable practice. If you are just entering the field, growing a young business, or nurturing a seasoned career, you will be inspired and motivated by this brilliant new book by one of today's most successful artists.
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