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Bill Gates (CEO/Microsoft)

Eli Broad is definitely not a wuss. I enjoyed his succinct memoir, The Art of Being Unreasonable: Lessons in Unconventional Thinking. Broad has had huge success in business, as the leader of KB Home and then SunAmerica. Now retired, he’s become an important philanthropist in areas including education,which is how I’ve gotten to know him. He attributes a lot of his success to his willingness to defy convention. For example, he admits he’s an impatient guy who hates for people to waste his time, so he won’t go to any event for more than three hours. He believes you may have to be “unreasonable” sometimes to accomplish your goals. He’s certainly accomplished a lot.

Amazon description

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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