About the book
Eli Broad, founder of the Fortune 500 companies KB Home and SunAmerica, credits his success in business and philanthropy to what he calls unreasonable thinking. Reasonable people, he argues, list the reasons a new idea cannot work because nobody has done it that way before. Broad sets out the principles behind his approach, covering negotiating, risk-taking, investing and hiring. His investing approach to giving led to research centers in genomic medicine and stem cells; he also helped fund K-12 education reform and contemporary art museums. He helped create the Walt Disney Concert Hall, designed by Frank Gehry, and The Broad museum in downtown Los Angeles, and endowed a full-time business degree program at his alma mater, Michigan State University.
Bill Gates enjoyed what he called a succinct memoir, noting in his summer reading list that Broad attributes much of his success to a willingness to defy convention.
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Bill Gates (CEO/Microsoft)
Eli Broad is definitely not a wuss. I enjoyed his succinct memoir, The Art of Being Unreasonable: Lessons in Unconventional Thinking. Broad has had huge success in business, as the leader of KB Home and then SunAmerica. Now retired, he’s become an important philanthropist in areas including education,which is how I’ve gotten to know him. He attributes a lot of his success to his willingness to defy convention. For example, he admits he’s an impatient guy who hates for people to waste his time, so he won’t go to any event for more than three hours. He believes you may have to be “unreasonable” sometimes to accomplish your goals. He’s certainly accomplished a lot.
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