About the book
Kathy Sierra's case is that a lasting bestseller comes less from an awesome product than from users who become skilled at what the product helps them do. Setting aside marketing budgets and PR stunts, she treats sustained success as a game of skill and strategy rather than chance. The book works as a course in building a context where users grow more capable and stay motivated to keep improving. Sierra favors richer user experiences over persuasive marketing tricks, and pays attention to the moments when people are not using the product. Its design and layout carry the argument too. It is written for every role on a product team, from engineering and marketing to support, even a start-up of one.
Irina Marinescu, product manager and co-founder of Save Potatoes, called it by far her favorite business book for putting customer success and user experience first, and Lewis Smith said it shows how to make amazing products and is fun to read.
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This book has 2 recommendations
Lewis Smith (Entrepreneur & Developer/BodyTracker)
How to make amazing products. Super fun to read too.
Irina Marinescu (Product Manager & Co-Founder/Save Potatoes)
My favorite business book has to be by far Badass: Making Users Awesome by Kathy Sierra. It talks about building sustainable products by placing the customers’ success and user experience first instead of leaving all the work to the Sales and Marketing departments.
[Badass] puts the focus where it should when building products - on the customer. I’ve recently read a report talking about how the lifecycle of features has shortened significantly from 8-10 years to ~ 2 years after which users are not willing to pay anymore. It all comes back to the users, the real people, with real lives and how a certain product or service helps them feel better.
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