Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison
By Joe Calloway
About the book
Joe Calloway looks at what extraordinary companies do well and offers strategies, tools and tips for applying those lessons to other businesses. His subject is differentiation: how a company can rise above commodity status and set itself apart from its competitors, drawing on case studies and the reflections of business leaders.
Drew McLellan, founder of McLellan Marketing Group, named it among the books he would suggest to young people interested in his career path.
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This book has 1 recommendation
Recommended by Drew McLellan (Founder/McLellan Marketing Group & Agency Management Institute)
Source: Drew McLellan, Founder of McLellan Marketing Group: ‘I read to find perspective’
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