Books Recommended by Drew McLellan

In Drew McLellan’s words:

Question: What five books would you recommend to young people interested in your career path & why?

Answer:

• Radical Leap by Steve Farber
• Becoming a Category of One by Joe Calloway
• Selling the Invisible by Harry Beckwith
• Killing Marketing by Joe Pulizzi and Robert Rose
• Waiting for your Cat to Bark by Bryan and Jeffrey Eisenberg
• The Power of Moments by Chip and Dan Heath