About the book
Harry Beckwith's short field guide to marketing services looks at what sets services and their prospects apart, and at how any service business, whether a consultancy run from home or a multinational brokerage, can win more clients from its prospects and hold on to them. It covers service marketing from start to finish in plain, jargon-free language.
SquarePlanet founder Brian Burkhart holds that everyone sells something, even if only themselves and their ideas, and said that idea holds up in a book about selling services rather than widgets. Drew McLellan of McLellan Marketing Group included it among the books he would suggest to young people interested in his career path.
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This book has 2 recommendations
Recommended by Drew McLellan (Founder/McLellan Marketing Group & Agency Management Institute)
Source: Drew McLellan, Founder of McLellan Marketing Group: ‘I read to find perspective’
Brian Burkhart (Founder & Chief Word Guy/SquarePlanet Presentations & Strategy)
I love this book. Everyone is a salesperson in some regard. You may not have a product to sell, but you certainly have yourself, your ideas, and your value to sell. Convincing people you, your principles, and your thoughts matter is a never-ending project. In Beckwith’s book—which is about selling services versus widgets—this theory definitely holds up. He also offers up a few profound thoughts on how people are wired.
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