About the book
The driving force behind a busy, profitable service business, in Michael Port's account, is self-promotion, and he sets out a system for it. Port starts with a foundation: how potential clients see a practitioner, how that differs from the desired image, and what those clients want and need. He then covers earning a reputation for trust and credibility, refining a pitch, setting prices that draw higher-caliber clients, and six core strategies for staying booked. His argument is that a small, steady investment in self-promotion starts a cycle in which a strong reputation brings better clients and higher profits, which attract still more good clients. The third edition updates and expands the original strategies, techniques and skills.
Michael E. Gerber, founder of E-Myth Worldwide, praised Port's system for lead generation and conversion as among the best he had seen, and BNI chief executive Ivan R. Misner endorsed it as a full toolkit for filling a business with ideal clients.
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This book has 2 recommendations
Ivan R. Misner (CEO/BNI)
If you're even slightly uncomfortable with the idea of networking, marketing, or selling, this is the book for you. Book Yourself Solid gives you everything you need to fill your business with ideal clients. Before you're even finished reading the book, you'll be inspired to take action!
Michael E. Gerber (Founder/E-Myth Worldwide)
Lead generation and conversion is the heart of any marketing enterprise, and Michael Port's ingenious and practical system is among the best I've seen. Read this book and transform your business!
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Ivan R. Misner, Michael E. Gerber