Books Recommended by Kyrylo Taranenko
Read the interview: Kyrylo Taranenko
6 books recommended by Kyrylo Taranenko
The Lord of the Rings
It’s impressive how Tolkien combined Edda with King Arthur legends and created a new fantasy classic. I love taking a peak behind the writer's curtain - it has helped me a lot with my understanding of content strategy.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success
The book is new (2017) and growthhacking is a real trend right now.
Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long
by David Rock
The golden rule that always works for me: “If something takes two minutes or less, just do it”. I also work remotely, so reading “Your Brain at Work” by D. Rock taught me… well, how our brain works at work (sorry if this sentence sounds like a Rihanna`s song). With this knowledge, I manage my priorities better.
Martin Eden
by Jack London
I read it when I was thirteen or so. The novel tells a dramatic story about the illiterate sailor, who fell in love with a high-society lady. The protagonist puts a lot of efforts into self-education and hard work to meet her expectations… Sounds romantic,… Read the full quote
I read it when I was thirteen or so. The novel tells a dramatic story about the illiterate sailor, who fell in love with a high-society lady. The protagonist puts a lot of efforts into self-education and hard work to meet her expectations… Sounds romantic, but the plot goes behind the casual love story. This book made me fond of self-education and an even bigger fan of reading.
Marketing Warfare
by Al Ries, Jack Trout
I am a huge fan of positioning in marketing. It was also the first book on marketing I’ve ever read.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Make sure to pick up the revised edition. For my generation, most advice is pretty obvious (blogs are Social Media too - oh I didn’t know that already :D), but there are some interesting cases and thoughts on going viral.