The Power-Up is the best way stay up to date on the gaming industry news. Click here to find out why!

We hope you love the books people recommend! Just so you know, The CEO Library may collect a share of sales or other compensation from the links on this page.

This book has 1 recommendation

Kyrylo Taranenko (Head of Marketing/Y-Productive)

I am a huge fan of positioning in marketing. It was also the first book on marketing I’ve ever read.

Amazon description

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades, including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds, along with annotated reproductions of winning and losing ads.

Get this book on Amazon | Barnes & Noble | Book Depository

See more books recommended by

Kyrylo Taranenko

See more books written by

Al Ries, Jack Trout


We'd love to hear your thoughts, so leave a comment:

This site uses Akismet to reduce spam. Learn how your comment data is processed.