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Books Recommended by Al Ries

Horse Sense: The Key to Success Is Finding a Horse to Ride

Horse Sense: The Key to Success Is Finding a Horse to Ride

by Al Ries, Jack Trout

Marketing Warfare

Marketing Warfare

by Al Ries, Jack Trout

Focus: The Future of Your Company Depends on It

Focus: The Future of Your Company Depends on It

by Al Ries

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

by Al Ries, Jack Trout

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding

by Al Ries, Laura Ries

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

by Al Ries, Jack Trout