About the book
Al Ries and his daughter Laura Ries argue that the only reliable way to stand out in a crowded market is to turn a product or service into a brand. Building on The 22 Immutable Laws of Marketing, they reduce the theory of branding to twenty-two laws, each told as a short vignette. Their examples come from companies such as Starbucks, BMW, Coca-Cola, Federal Express, Rolex, Volvo and Heineken. An expanded edition adds new commentary and illustrations plus a bonus text, The 11 Immutable Laws of Internet Branding, on building brands on the web. It also shares tactics that small and large companies used to build brands online.
It appears on The Ultimate Books to Read List kept by Bogdana Butnar, head of strategy at Poke.
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This book has 2 recommendations
Recommended by Bogdana Butnar (Head of Strategy/Poke)
Tim O'Reilly (Founder/O'Reilly Media)
Positioning, and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Anyone who wants to start a business with impact needs to read these books.
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Often recommended alongside
- Positioning: The Battle for Your Mind by Al Ries and Jack Trout (2 shared recommenders)