Books Recommended by Bogdana Butnar
Read the interview: Bogdana Butnar
In Bogdana Butnar’s words:
I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.
In Bogdana Butnar’s words:
I don't have favourite books. I equate a favourite something with wanting to do it over and over again and I've never wanted to read a book too many times. I have favourite authors and I have books that changed me in significant ways because they moved me or taught me something or changed my view of the world. So, here's some of those books...
43 books recommended by Bogdana Butnar
Quiet: The Power of Introverts in a World That Can’t Stop Talking
by Susan Cain
On a more functional level, I am reading Quiet: The Power of Introverts in a World That Can't Stop Talking, by Susan Cain, mostly because I'm finding that as I get older my inner introvert is becoming more prevalent. I've been quite good at faking extroversion but I now need how to best leverage my true nature. :)
The Cluetrain Manifesto
by Rick Levine, Christopher Locke, Doc Searls, David Weinberger
Interestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way… Read the full quote
Interestingly, it was not a book per se but it was a piece of writing which redefined my career. I read the Cluetrain manifesto early on and thought "boy, the internet sure sounds like something that's going to change the world in the best way possible" so that's what got me interested in digital, tech and virtual spaces and I've never wanted to step out of that area since then.
The Underground Railroad
Currently reading two things: one is The Underground Railroad, by Colson Whitehead, which is a Man Booker nominee, and to be very honest, I'm just reading this because it's really good so my expectation is to just get the sheer satisfaction of a good piece of fiction.
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