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Canadian author Naomi Klein examines corporate branding and its links to the anti-globalization movement in four sections, from No Space and No Choice to No Jobs and a final part titled after the book. The first three deal with brands pushing into public life and schools, with retail consolidation that narrows consumer choice, and with outsourcing and insecure low-wage work, while sweatshops in Asia and the Americas also come under study. The last documents the rise of activist resistance. Culture jamming and Reclaim the Streets also feature. Nike, The Gap, McDonald's, Shell and Microsoft receive particular scrutiny, and Nike issued a point-by-point reply. First published in December 1999, it sold more than a million copies in over 28 languages.

Bogdana Butnar, head of strategy at Poke, included it in her ultimate books to read list of advertising titles.