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This book has 4 recommendations
Bogdana Butnar (Head of Strategy/Poke)
I thought I might put my money where my mouth is. I keep whining that young people are not in touch with some essential books on advertising that have helped me shape the way I practise my trade today, but I never did anything about it. So I am starting here the ultimate books to read list. I will add to it as I get suggestions and as more good books get written.Robert Katai (Founder/Instagramology)
Another book that I read on a trip when I was visiting my girlfriend (who is now my wife) is David Ogilvy’s book “Confessions of an advertising man”. It’s a simple book that must be in every marketer’s or ad person's library.Ola Olusoga (Co-founder/Populum)
For business, I've read Influence by Robert Cialdini 3 times, and Traction by Gabriel Weinberg twice, so if number of times read indicates favor, then those are it. There are a whole bunch of others, like The Personal MBA by Josh Kaufman, Confession of an Advertising Man by David Ogilvy, The 4 Hour Work Week by Tim Ferriss, and Running Lean by Ash Maurya, that I've also enjoyed and recommend to people.Ronn Torossian (CEO, Founder/5W PR)
Considering the overlap of similarities between PR and advertising, it is vital to learn from such legends as Ogilvy. His concepts, tactics, and techniques and are a must-read for not only those in marketing and PR but business in general.Amazon description
A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written.
'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David Ogilvy
David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.
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Bogdana Butnar, Robert Katai, Ola Olusoga, Ronn Torossian
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Sources
- Bogdana Butnar - The Ultimate Books to Read List
- Robert Katai, Visual Marketer, talks about his favourite books
- Interview with Ola Olusoga: How Books Have Guided His Path To Self-Discovery
- PR Lessons & Resources from Ronn Torossian, CEO and Founder of 5WPR