A Master Class in Brand Planning
The Timeless Works of Stephen King
About the book
A selection of the most important articles by Stephen King, edited by Judie Lannon and Merry Baskin. When he retired in 1988, JWT had issued a small collection of his writings from 1967 to 1985 as The King Papers. Each piece has an introduction by a respected practitioner on its relevance to communications today.
Bogdana Butnar, head of strategy at Poke, put it on her books to read list, which she started for younger people in advertising.
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This book has 1 recommendation
Recommended by Bogdana Butnar (Head of Strategy/Poke)
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